5th Annual LIVEOUTLOUD SUPERCAR DAY 2013

There are no words to describe the intense adrenaline rush experienced in the seat of a supercar tearing around Kyalami Race Track at lightning speed. Saturday the 5th October saw many guests experiencing just this at the 5^th annual LIVEOUTLOUD Supercar Day 2013. In celebration of Aston Martin’s Centenary as well as Porsche and Lamborghini’s 50^th birthdays, the day was a resounding success. From breaking the African record of the most number of Aston Martins in one place at one time, to world-renowned frontman of Jamiroquai and supercar enthusiast, Jay Kay, making a surprise entrance by landing on the track in a helicopter, only to jump directly into one of the 62 Aston Martins and take it for a spin before relaxing for the day in the VIP area.

The day saw other revered marques such as Bentley, Ferrari, Rolls-Royce and McLaren form part of the 300 supercars that thrilled the crowds and the Porsche Concours attracted much attention at the entrance to the pits. The record attempt saw 62 Aston Martins on the track ranging from the oldest 1958 DB2/4 MkIII in original condition to the newest 2013 Aston Martin Vanquish as a stunt plane scripted ‘100’ via a smoke trail to honour the legendary British motoring icon’s centenary.

With entertainment and interaction aplenty, drone choppers circulated the track to feed live footage via Antfarm and Laser Net to the giant LG HD monitors throughout the day and even anyone outside of the event who owned a Smart TV, could watch in real time what was happening during this action packed day.  This audio-visual linkup has been marked as a first in Africa allowing direct online access to live feed from anywhere in the country.

The Celebrity Challenge saw popular South African icons Chiano Sky, Gugu Zulu, Jonathan Boynton-Lee, Tukwini Mandela and Mike Eilertsen tear across the Kyalami track in an assortment of supercars. The winning vehicle, Tukwini’s Aston Martin, engaged in the highly-anticipated Ultimate Challenge, where an AS 350 B2 Eurocopter rivalled the Aston Martin V12 Vantage in a battle between ‘men-in-machines’. The Eurocopter was first to take the chequered flag, victorious by a mere three-metre lead. Other celebrities who attended Supercar Day included Francois Hougaard, DJ Euphonik, Stacey Holland, Conor Mccreedy, Tarina Patel and LIVEOUTLOUD guest writer, Tumisho Masha.

 

The VIP area was transformed into a comfortable exhibition and lounge, showcasing several luxury products and experiences including the International Bank Vaults, Celebrity Cruises, Pongracz, Old Bisquit Cognac, Visconti, Bakos Brothers, GSG, Onyx, Alice Art Gallaries, MIP and Espresso Veloce.  Specialist distributer and provider of voice, data and content services, Smartcom, displayed a technical feast for the motoring and technologically astute. 

 

A lawn deck was created, complete with astro-turf, shaded lounge pockets, bars and food stations on the roof of the pit area – making for a comfortable vantage point from which eager spectators could witness the day’s festivities.

 

The 2013 Young Designer Awards added some glamour to the day by hosting a fashion show of designs from last year’s overall winner Tanya Repsold, as well as the International Emerging Desingers from the Las Vegas Fashion Week, Johan and Fritz Botha from F. Wilson Designs.  The fashion showcase culminated in the announcement of the winner for 2013, Naazneen Kagee. Our green and gold rugby lovers were also catered for with the screening of the highly anticipated clash between the Springboks and the All Blacks on a giant LG 84-inch HD TV screen.

 

From record-breaking displays, celebrity challenges and impressive exhibitions of the world’s most loved and admired automobiles, crowds exited LIVEOUTLOUD’s annual signature event, captured by Andrew Howes Photography, recollecting a day where their adrenaline raced as fast as the supercars before them.